Do You Have A Clear Sense Of Identity?
If you want to resonate with customers you need to understand your own identity. Do you have a clear sense of your business’s identity? If
If you want to resonate with customers you need to understand your own identity. Do you have a clear sense of your business’s identity? If
In 1997 Dillanos Coffee Roasters was rather small and had a problem. UPS was on strike and one of their average-sized customers in Long Beach
Most businesses offer a commodity. Whether it’s legal services, design services, coaching, marketing, or landscaping it’s a commodity. There’s often nothing exclusive about what you
Eeny, meeny, miny, moe which one do I choose. I don’t know. There are so many choices. People don’t need to choose you because there
Real marketing is built into what you do and why you do it. – Bernadette Jiwa Marketing shouldn’t be an add on. Instead, let your
Here’s a cookie I ran across at Whole Foods that caught my attention. This gives an example of using a story in your brand. I’ll
The other day I was browsing around REI waiting for my wife who was trying on shoes. As I was looking at a coat the
Tension is a helpful component to use in encouraging people to move along through a process. For you the process of people choosing your business.
The most persuasive people convince us incrementally-not by trying to change us, but by reminding us who we are. – Bernadette Jiwa Nobody likes to
You can’t focus on your target audience until you define them. – John Michael Morgan Why would you want to define your target audience? Isn’t
People want meaning. They want to feel like they belong. A chance to be more than they are. To feel like they matter. To feel
The other night my older daughters went to a rock climbing gym with some friends. They had a great time and mentioned something that caught
Change is inevitable. How quickly you can adapt to that change depends. It depends on the size of the organization and the culture. The bigger
In 2015 Gallup released a poll that found 51 percent of US workers saying they were not engaged at work while an additional 17.5 percent
Have you ever been frustrated because you don’t feel that people get the value you can provide? As a result, are you feeling pressure because
If your business has employees have you ever thought about how they impact your brand? It doesn’t matter whether your employees interact directly with customers
Do you cringe when you think about branding? Maybe it’s because you don’t like the idea of superficial marketing used to sell average or inferior
We know our story. We hear ourselves tell our story. But the audience is ever-changing. It’s imperative to get comfortable telling your story over and
It’s hard to make strategic plans when you don’t have a strategy. Likewise, it’s hard to build your businesses brand if you don’t know yourself.
Have you ever gone to a pond to feed the ducks? I remember going to the pond to feed the ducks as a child with
Play along for a minute and imagine that your name is James. You have been offered the chance to try one of three teas. Their
So maybe your company doesn’t sell the sexiest stuff. Maybe it’s a little more normal or even rather unexciting. Can you use social media to
You may remember April 11, 2009, when Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream”. If you don’t you can
A lot of startup businesses have the advantage of being unique because they’re bringing an innovative idea or product to market. This makes them just
I love discovering brands that get it. What are they getting? Being real and having a personality so they can attract their tribe. I ran
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos How
It was a blistering hot afternoon in Adelaide, Australia as Jim Cregan pulled into a petrol station. He was about to have his first encounter
How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today? There are lots of tricks
In 2009, Joshua Glenn and Rob Walker ran an experiment called the Significant Objects Project. They purchased 100 items from thrift stores totaling $128.74. That
“Great brands are the ones that tell the best stories. Sure, good products and services matter, but stories are what connect people with companies.” –
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