As I was making a purchase the other day, I was struck by how awkward the card reader was. I slid the card and stared at the screen. “Oh! there in the upper right, two small buttons.” I was being asked to indicate what type of action to take next, only to have to make another selection again. It struck me how complicated this was for the user––me in this case. There were more clicks than necessary and the buttons were small and hidden in the upper right. The whole experience reminded me of how easy it is to overlook how customers experience each aspect of a business.
Standing Out From the Crowd
Many times it feels like companies just make a product or service without really thinking about the customer. Then, companies buy products like card readers using some criteria but for the user, the experience is less than ideal. Yet, if you want your business to stand out from the crowd then creating an excellent customer experience is pivotal.
At Peppermint, we sometimes get clients that have strong opinions regarding their website. The problem is they may not be considering the customer’s perspective. It’s easy for all of us to get focused on what we like, yet in order to create a great website for our customer we need to look beyond our desires. By thinking about what the customer needs, your website will be much more effective at helping them which you also ultimately benefit from.
We Do This All the Time
Thinking about the customer’s perspective isn’t easy and often doesn’t come naturally. But here at Peppermint, we do it all the time. That’s one of the benefits of working with a design company that does more than just built websites. Some designers will build whatever you want. At Peppermint, we don’t do that. We use our professional experience to craft a website that appeals to your customers, clearly portrays your company, and instantly gives you credibility.
Just the other day we had someone share the proposed name of their website with us. The name was interesting and the words sounded nice together, but the name portrayed difficulty and complexity. In this particular case, the service being providing wasn’t something you would want connected with thoughts of difficulty and complexity. A different name that was either neutral or better, could still sound good, but give the sense of ease, bonding, peace, and/or tranquility would better convey the service being offered.
Make a Statement to Your Customers
What experience do you want your existing and potential customers to have? You want them to have an experience that reflects well on your company. How does your website measure up? Is it easy to use? Is what you do instantly clear to your visitor? Do they get a real sense of who you are? Is it clear what they need to do next? If your website isn’t all it could be, it’s time to do something about it right now. Get with your web designer or give Kama a call at Peppermint today (541-316-8322 ) and let’s discuss how we can craft a better image of who your business really is, online.