It Doesn’t Resonate Until It Does
As we drove along my two oldest daughters were reading, the two youngest girls were bantering about their dolls, my boy was giving commentary on
As we drove along my two oldest daughters were reading, the two youngest girls were bantering about their dolls, my boy was giving commentary on
Change is inevitable. How quickly you can adapt to that change depends. It depends on the size of the organization and the culture. The bigger
Have you ever been frustrated because you don’t feel that people get the value you can provide? As a result, are you feeling pressure because
The other day I was in line to check out from a grocery store but the process was delayed. The guy in front of me
“Advances are made by answering questions. Discoveries are made by questioning answers.” – Bernard Haisch Hmm. Read that again. Let it sink in. Think about
Do you cringe when you think about branding? Maybe it’s because you don’t like the idea of superficial marketing used to sell average or inferior
For any company to remain successful over the long run they need to be continually reinventing themselves. Kodak, for example, did not reinvent themselves in
We know our story. We hear ourselves tell our story. But the audience is ever-changing. It’s imperative to get comfortable telling your story over and
Pulling into the gas station I was meet with a different feel. The attendants were dressed in white shirts, pants, and hats. It felt more
If you don’t know what you’re looking for how will you find it? Can you describe your ideal client? Are most of your clients your
Looking at your list you see that canned corn is next. Turning up the aisle you’re soon standing in front of the canned corn. There
For any company to remain successful over the long run they need to be continually reinventing themselves. Kodak, for example, did not reinvent themselves in
Have you ever gone to a pond to feed the ducks? I remember going to the pond to feed the ducks as a child with
My wife sent me an email about duck decoys that she thought was interesting. I had no idea that duck decoys could sell for hundreds
Life is full of surprises. Business is full of surprises. As a business owner, what have you found surprising? If Only…It Didn’t All Work Out
Are you a militant marketer or a savvy marketer? Do you use your brawn or your brains? Well, it’s not bad to have and use
Stop and think about this statement. What we have is often a reflection of how we view the world. It’s the concept of how the
How are you treating cleint loyalty? Are you playing the long game or trying to grab all you can today? There are lots of tricks
In 2009, Joshua Glenn and Rob Walker ran an experiment called the Significant Objects Project. They purchased 100 items from thrift stores totaling $128.74. That
About 700 women die from complications during childbirth every year in the United States. Another 50,000 women suffer serious complications. This makes the United States
A Different Approach Most of us think about profits like this: Sales – Expenses = Profit. Now, consider this approach: Sales – Profit = Expenses.
I wouldn’t normally call a plumber while he’s sitting on the loo, but this one might do. Nick is the owner of The Sault’s Plumber,
Virtually every day, we make quick decisions about people based on what they drive, what they say, what they wear, the music they listen to
What is a pre-touch point as it relates to your business? The pre-touch point is when a customer still hasn’t interacted with your business directly.
If you could more deeply connect with your potential customers so they would not only buy from you but become loyal repeat customers, what would
Traveling down a rural highway in Zambia, Africa I ran across something curious. Every five to ten miles there would be a large pull-out beside
Why might your website fail? This question should give you pause. What could go wrong? What might you do or not do that could cause
If you enjoy looking like every other business in your industry then, by all means, don’t read this article about how to make your service
What do you think happens when 80% of companies believe they offer a superior customer experience design yet customers say only 8% of those experiences
The other day, our oldest daughter headed out to sing at a gospel event. A few minutes later, the phone rang. She’d gotten just a
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