Author: Kama Wilson

Two Services/Products Pricing Strategies

Often our clients have new products or services that they are selling. In pricing them, it’s easy to just do what everyone else does. But there are a few strategies that can get you better sales. Here is a couple of them that you may not have thought about. List your highest price first While you probably think it’s best to avoid sticker shock, you can actually use it in your favor. Anchor the price of the most expensive offering you have by listing it first. Listing your options in this order makes subsequent offers seem like a bargain....

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Possibly the Most Important Website Design Content “Must Have”

There’s one thing that most people seem to forget in their web design content, and in their business model. And it’s probably the most important. I’ll illustrate this with a personal story. Our agency has been quite busy the last few months. In fact, this has been our busiest year yet. As clients poured in, and existing clients asked for updates, etc., I found that little things were starting to fall through the cracks. Because it’s incredibly important to me that I give my clients the kind of service I would want to experience, the workload was starting to...

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The One Mistake Most Business Owners Make When Looking for a Web Designer

A few weeks back, I got an inquiry from a web design ad I had placed locally. Henry was starting a distributorship business and needed a website. I wrapped up my current project and gave him a call. Turned out, I was the first to connect with him of the many web design service providers he’d contacted. But I wasn’t the last. It also turned out that I wasn’t the least expensive…not anywhere close. What Henry Needed Henry specifically asked for a replica, content-wise, of the main company’s website. To do so would require at least 20 website pages. And,...

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One Simple Thing You Can Do to Get Your Website Project Done Faster

Sometimes the most simple things are not easily obvious. One thing I’ve observed in my years of developing websites is that the more we have to touch a page to make layout changes, editing content, or changing out photos, the more time adds up in actually completing a website launch. So, if you’re in a rush to get your website done, or you don’t want to pay for extra hours of work, one suggestion I make to my clients is to proofread your content before submitting it to Peppermint for adding to your new web design. It doesn’t matter...

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Who is the Littlest Elf in the NORAD Tracks Santa Program This Year?

It’s an exciting holiday season for Peppermint. We have been privileged to build (and maintain) the store connected to the (North American Aerospace Defense Command) NORAD Tracks Santa program this year! We also designed the certificate that thousands of NORAD Trackers will cherish and frame this year! Over 22 million people from all over the world track Santa with NORAD every year, and 3-4 million enjoy browsing the village store. Peppermint (hired by ChirpOn) is probably the “littlest” elf in the NORAD program, next to elf giants such as Microsoft, Verizon, FAA, Sears, and others. Here’s a short overview...

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