Author: Kama Wilson

The One Mistake Most Business Owners Make When Looking for a Web Designer

A few weeks back, I got an inquiry from a web design ad I had placed locally. Henry was starting a distributorship business and needed a website. I wrapped up my current project and gave him a call. Turned out, I was the first to connect with him of the many web design service providers he’d contacted. But I wasn’t the last. It also turned out that I wasn’t the least expensive…not anywhere close. What Henry Needed Henry specifically asked for a replica, content-wise, of the main company’s website. To do so would require at least 20 website pages. And,...

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One Simple Thing You Can Do to Get Your Website Project Done Faster

Sometimes the most simple things are not easily obvious. One thing I’ve observed in my years of developing websites is that the more we have to touch a page to make layout changes, editing content, or changing out photos, the more time adds up in actually completing a website launch. So, if you’re in a rush to get your website done, or you don’t want to pay for extra hours of work, one suggestion I make to my clients is to proofread your content before submitting it to Peppermint for adding to your new web design. It doesn’t matter...

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Who is the Littlest Elf in the NORAD Tracks Santa Program This Year?

It’s an exciting holiday season for Peppermint. We have been privileged to build (and maintain) the store connected to the (North American Aerospace Defense Command) NORAD Tracks Santa program this year! We also designed the certificate that thousands of NORAD Trackers will cherish and frame this year! Over 22 million people from all over the world track Santa with NORAD every year, and 3-4 million enjoy browsing the village store. Peppermint (hired by ChirpOn) is probably the “littlest” elf in the NORAD program, next to elf giants such as Microsoft, Verizon, FAA, Sears, and others. Here’s a short overview...

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The Secret to Making Something Seem More Valuable

According to researchers at the University of Michigan, more complicated typography styles tend to make the reader feel like what is being written is more requires more skill and effort. Why, as a web designer, would I even be concerned about this? Because my job as a designer is to help communicate my clients’ message to their website visitors, ultimately resulting in some sort of profitable action–signing up for a newsletter, buying a product, or requesting more information. So, if I want the visitor to feel like a product or service is complicated (and therefore more valuable), I want...

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Inside the Designer’s Mind: Letter to a Client About a Homepage Graphic

Not long ago I was helping a older and successful internet service company create a new website to showcase their work. We were trying to decide on a graphic and wording for the homepage heading area. The client wanted one thing, and I was suggesting another. Initially, I figured we could just do what they wanted, but then I got to thinking about it. Because they were a highly successful company servicing a certain area of internet marketing, I felt a bit unqualified to push my suggestion. However, web design is my thing. Their thing is different. Web conversion...

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